/ OUR TEAM /
CREATIVE,
CONNECTED,
PASSIONATE TEAM
We launched Sinclair Communications with the vision of being the best in the business. To do this we handpicked a team of talented individuals with experience in branding, marketing, communications, public relations, journalism and digital media. We work as a team, bringing our combined experience to the table to apply a strategic approach to marketing and PR. We’re a boutique agency so the people you meet at pitch will be the people that work with you day-to-day.
Kiri Sinclair - Director
Born and bred in Hong Kong, Kiri is the founder and director of Sinclair Communications. Having worked in the corporate and lifestyle marketing communications industry for ten years, Kiri built her own agency with the aim of offering a creative and professional strategic marketing and public relations service to lifestyle brands who are looking to get to the next level of success.
Kiri has worked with brands across a diverse range of industry, from leading travel and tourism brands such as Qatar Airways and Silversea Cruises, tourism attractions such as Ngong Ping 360, and hotel groups from the five-star Shangri-Las and Starwoods to boutique designer offerings such as JIA boutique hotels. In the fashion and style arena, luxury shopping destinations, leading jewellery and watch brands to designer boutiques. In the F&B category, Kiri has lead PR campaigns for world leading alcoholic beverages, award-winning restaurants and bars as well as on the B2B side regional leading trade shows. Kiri’s passion for working with entrepreneurs has seen her working with some of Asia’s top thought leaders.
Passionate about PR and Communications, Kiri has offered her professional advice and assistance to a great deal of local charities and start-ups. Balancing work and family life, sport and the recent completion of an MBA from Hong Kong University – Kiri certainly enjoys a challenge. An energetic advocate for Hong Kong, Kiri wholeheartedly believes in supporting Hong Kong and its unique community.
Leona Ng – General Manager
A Hong Kong native, Leona earned an MBA from ESC Rennes, France and a degree in Engineering from Hong Kong University of Science and Technology. Her science background gives her a strategic, focused mind-set, organised to the very last detail.
Her work at the French Consulate in Hong Kong saw her advising French companies on their HK marketing campaigns and focusing attention on the Le French May Arts Festival.
Leona is fluent in Cantonese, Mandarin, English and French, and in her spare time is learning to play the cello.
Rachel Pollard – Account Manager
Hailing from Northern Ireland, Rachel has extensive experience in both local and international PR and media. She worked as a broadcaster for GCAP radio in England, before taking a blind leap of faith into Asia, moving to Hong Kong to study her MA in PR and Advertising in 2006.
Rachel went on to work as a PR in both agency and corporate roles with clients ranging from Leading Hotels of the World to Hutchison Port Holdings. She launched Food4Media.com, an international online web portal for the food trade community in Asia, developing the regional databases for both Food4Media and TravMedia (sister company), whilst performing the traditional duties of marketer and brand ambassador.
Rachel’s passion is in the arts and culture scene, visiting the latest galleries, bands and performances that come to Hong Kong. She is an in the know resource for the Hong Kong underground culture scene. Otherwise, you’ll find her at home with her dog Sebastian reading a book.
Tina Chu – Account Manager
Tina graduated with a Hon BSc in Biotechnology at the University of Toronto. As a result of her work on atherosclerosis and genetics at St. Michael’s Hospital, she published a research paper in Cardiovascular Pathology, a respected academic journal.
Despite her love for science, she realized that her true calling lay in the arts. She relocated to Asia to record and produce an indie album, a collection of songs she’d written over the years, before launching into Public Relations with IFPI, a music industry association. Her career in communications has since expanded to include luxury PR with particular emphasis on property, hotels and lifestyle. As brand manager for resort properties in Thailand and Japan, she worked closely with online hospitality channels and developed a passion for digital marketing tools and strategies.
Passionate and ethical, she is an activist for animal rights and sits as vice-chairperson of STOP! Save Hong Kong’s Cats & Dogs.
Matthew Stender – Digital Strategy Manager
Matthew brings a multi-disciplined approach to digital strategy and public relations. Originally from San Antonio, Texas, Matt holds a MA in Global Communication from the Chinese University of Hong Kong and a BA in International Relations from the University of Texas at Dallas.
Matthew brings an array of experience to digital strategy derived from his diverse background in multiple industries. As a web editor, producer and fashion designer, Matt has founded multiple websites, created a fashion label and established a media production house.
He has traveled extensively, visiting over 40 countries throughout the Americas, Europe, the Middle East, Pacific and Asia. As a journalist and sustainability activist, Matt has written for newspapers and magazines as well as producing multiple documentary projects. Before leaving for Asia, Matt was Program Director for the World Affairs Council of San Antonio where he worked to connect the south Texas community to international policy and newsmakers.
Lorraine Tjhin - Account Executive
Lorraine is a Hong Kong local with a love of exploration and discovery. She has an Indonesian surname but she is a true Chinese. A Graduate in European Studies from Hong Kong Baptist University, she spent a fabulous exchange year in Lille, France during her studies where her love of all things French was developed.
Working with media and promoting new ideas are a passion that she finds exciting. Like other Hong Kong people, she works hard in daytime. Even so, she ensures that life is fun and enjoyable throughout the year.
Lorraine speaks Cantonese, Mandarin, English and French.
Helen McIntyre - Account Executive
Helen grew up in Hong Kong before moving to Scotland to study Public Relations and Media at University. After obtaining her degree, Helen parted ways with the UK and returned to Hong Kong to gain work experience in PR and marketing. She joined Sinclair Communications in 2011 where she specializes in media relations, copy editing and PR strategy.
As a Hong Kong native, she cherishes the opportunity to help shape the cultural narrative of the city and work with a diverse range of clients. When not liaising with the press, Helen enjoys baking, photography, exploring Hong Kong’s diverse culture, traveling and horse riding.
Shawn Mak - Senior Account Executive
Having studied science in the high school, Shawn has chosen to explore his interest in arts in the University. He graduated from the University of Hong Kong studying European Studies, Politics and Public Administration, and Philosophy. With the impact from the university education and investigation project in Europe, he treasures exploring the infinite possibilities in the vast world.
As a politics graduate, Shawn chose to pursue a career in public service. After finishing university, he joined the Hong Kong Government as an Executive Officer. Having worked in the Home Affairs Department and the Police Force, he developed his detail-minded approach to work and discovered his true passion to communicate with people. He recently made a bold move to leave civil service and turned a new page in life to pursue a career in the PR industry.
Shawn LOVES travelling. Apart from Europe and Asia-Pacific, he is passionate about China. He has been to the majority of provinces in China, and likes to spend his holidays discovering National- Geographic- cover-photo-like landscapes in China, going to remote mountains or villages and walk a new trail out. Being able to be back safely after the 2009 XinJiang Riot, his bravery to walk in the vast continent is unlimited.
/ SERVICES /
REALISING THE
AMBITIONS OF
OUR CLIENTS
First and foremost, we listen to our clients and tailor a communication and marketing strategy to fit their requirements.
We genuinely engage the media and customers, and create a strategic marketing programme that realises the ambitions of our clients – bringing their brand stories to life. We believe that the best marketing and public relations are built on strong brand messaging, excellent media relations and big ideas that engage customers across all platforms.
- Tailored marketing and PR strategy development
- Brand positioning / re-positioning strategy
- Key messaging, tool kits, press office, Feature story placement, Media conferences & events,Press trips, Copywriting for media and marketing
- Campaigns, Promotions and Events
- Product launch & promotional campaigns
- Competitions, consumer events & newsletters
- Corporate communications, crisis communications & trade communications
- Personality profile building
- Industry Forum Introductions
- Sponsorship strategy, joint promotions & co-branding initiative
- Social media strategy, Social networking
- Digital presence consulting
- Social media monitoring
- Creative campaign conception & implementation
- Innovative grass-roots strategic marketing campaigns
