Pirata Group and Sinclair Communications further strengthen partnership with launch of two new restaurant concepts
07 Mar 2017

Pirata Group and Sinclair Communications have further strengthened their partnership with launch of two new restaurant concepts.

New to Lyndhurst Terrace, TokyoLima is a late-night dining room and bar the brings the bold flavours of Nikkei cuisine to Hong Kong in a buzzy, izakaya-style setting. Helmed by Peruvian chef Arturo Melendez, the restaurant also features daring cocktails by mixologist Isabella Vannoni and one of the city’s most extensive sake libraries.


In Wan Chai’s tranquil St Francis Yard, Pici is plating up fresh, hand-pulled pasta, made on-site daily. The no-fuss, down-to-earth pasta bar represents a slice of authentic Italy in one of the city’s best-kept neighbourhood secrets, and keeps in line with the Pirata Group ethos of generous portions, value for money and no service charge.

With both restaurant concepts already the talk of the town, Sinclair Communications’ integrated PR strategies will ensure that they remain at the forefront of Asia’s dynamic dining scene.


Swire Properties releases details of Talks Programme at Art Basel in Hong Kong
07 Mar 2017

Swire Properties have just announced details of a world-class series of panel discussions to take place in the Swire Properties Lounge at Art Basel in Hong Kong. Featuring a number of today’s most distinguished opinion leaders in art and design, the Swire Properties Talks Programme aims to create meaningful, thought-provoking conversation about some of the biggest talking points in the art world right now

Running throughout the duration of Art Basel in Hong Kong, the six multi-disciplinary discussions will cover a range of issues, including art and technology, arts funding and art and the city. The international roster of speakers boasts prominent art world names such as Hans Ulrich Obrist and Yana Peel (Serpentine Galleries) (pictured below), Tim Marlow (Royal Academy of Arts), teamLab and Philip Tinari (UCCA), among others.

Registration for the Swire Properties Talk Programme is now open. For more information on each talk, and to secure your place, visit

For media requests please contact Eleanor Porter, Sinclair Communications at

Hong Kong furniture brand Elmood appoints Sinclair Communications
06 Mar 2017

Sinclair Communications will provide integrated PR services for Elmood, Hong Kong's traditionally modern furniture brand.

The brainchild of designer William Chiang, Elmood will offer hand-crafted, solid wood furniture, all FSC (Forest Stewardship Council)-approved, and combine methods of carpentry handed down through generations with the latest in-house developed techniques.

The brand’s philosophy is based on the belief that furniture should be designed as both elegant and functional - a reflection of the dynamic city of Hong Kong, where history and culture charmingly collide.

Robert Parker Wine Advocate appoints Sinclair Communications to launch the 2017 MICHELIN guide Hong Kong Macau Dining Series
03 Mar 2017

Sinclair Communications has been appointed by Robert Parker Wine Advocate to lead an integrated PR campaign for their collaborative programme of dining events with the prestigious MICHELIN guide. The MICHELIN guide Hong Kong Macau Dining Series will allow the cities’ discerning foodies the opportunity to savour menus by MICHELIN-recognised culinary luminaries and world-class sommeliers.

The 2017 programme kicked off at the end of February with Chef Jie Ming Jian of two-starred Shanghai restaurant Canton 8. Upcoming highlights include local hero Umberto Bombana, whose refined Italian fare has seen his 8 ½ Otto e mezzo bestowed with three coveted stars in the Hong Kong guide each year since 2011, and Yoshinori Ishii who will be flying out from London’s Umu to plate up an exclusive menu of his acclaimed Japanese dishes.

Shisen Hanten.JPG

Sinclair Communications honoured at the Mumbrella Asia Awards 2017
24 Feb 2017

Sinclair Communications was last night honoured at the Mumbrella Asia Awards 2017, taking home the award for Social Media Influencer of the Year.

The award, one of a slew of brand new categories included as part of this year’s ceremony, was won for our influencer-led digital campaign for the South Australian Tourism Commission featuring Hong Kong celebrity Cheuk Wan Chi "G" and her grandmother. The campaign comprised of a series of online videos released in early May on the star's Facebook page and YouTube, documenting her adventures and sharing third-party endorsements with prospective Hong Kong travellers.

The integrated campaign, which identified opportunity in cross-generational travel experiences, received in excess of 500,000 video views across YouTube and Facebook, and over 15,000 engagements on social media, and generated a PR value of HKD10 million over the five months it ran. This isn't the first award the campaign has won for Sinclair Communications either, having also taken out the silver category for Best Influencer Strategy at the PR Awards 2016, and the Excellence in Travel & Hospitality Marketing at the Marketing Excellence Awards 2016.

At last night's awards ceremony - which was the largest in the event's history - Sinclair Communications was also shortlisted in the Creative Effectiveness category for work with Art Central 2016, Best Use of Film Craft for the Your Singapore summer campaign for the Singapore Tourism Board, and was the only Asia-based firm nominated for APAC Public Relations Agency of the Year.

To read more about the multiple award-winning campaign, read our case study.

Kiri Sinclair with Mumbrella Asia Awards 2017 award

Swire Properties appoints Sinclair Communications to launch a world-class arts programme
21 Feb 2017

Swire Properties has appointed Sinclair Communications to provide integrated PR for its art programming in March 2017.

As a committed champion of the arts, Swire Properties has been a partner of Art Basel in Hong Kong since its inaugural edition in 2013. Sinclair Communications will be delivering integrated PR for:

  • The Swire Properties Lounge at Art Basel in Hong Kong 2017 designed by British architect Hugh Dutton

  • The Swire Properties Talks Programme which returns this year in an expanded format with six conversations featuring high profile speakers such as Tim Marlow (RA), Hans Ulrich Obrist and Yana Peel (Serpentine Galleries), Philip Tinari (UCCA), teamLab, Peter Boris (Pace Gallery) and Hugh Dutton (HDA), among others

  • A large public art work by an internationally recognised multimedia artist to be installed at Pacific Place, driven by internet search terms

  • Zaha Hadid: There Should Be No End To Experimentation, an exhibition of early paintings and drawings conceived by the late architect herself, which will serve as ArtisTree’s finale exhibition at Taikoo Place before it relocates to its new home, and which is brought to Hong Kong in partnership with London’s Serpentine Galleries

Pret A Manger appoints Sinclair Communications to manage its 'Not Just for Veggies' project
15 Feb 2017

Sinclair Communications has been appointed to provide integrated PR services for Pret A Manger’s ‘Not Just For Veggies’ launch in Causeway Bay.

The existing Lee Gardens store will now offer a range of healthy products varying from breakfast pots to sweet treats, with an impressive 50% of the menu being suitable for vegans.

Sinclair Communications will work with Pret to showcase the brand’s dedication to healthy living by offering fresh, nutrient-filled options appealing to vegans, veggies and meat-eaters alike.

Pure Group Appoints Sinclair Communications to Build a Fitter Hong Kong
01 Feb 2017

Sinclair Communications has been appointed to provide integrated PR services for Pure Group in Hong Kong. Sinclair Communications will be working with Pure Fitness, Pure Yoga, Pure Apparel and nood food to drive brand strategy that aligns with Pure Group's innovative approach to a 360 healthy lifestyle for health-conscious Hongkongers of all ages.

As Asia's largest wellness community, Pure Group -- which celebrates its 15th anniversary in 2017 -- has over 70,000 members and boasts prime locations in Hong Kong, Shanghai, Taipei, Singapore and New York.


Pure Group logo

Citygate Outlets Appoints Sinclair Communications for their Chinese New Year campaign
15 Jan 2017

Sinclair Communications was appointed to lead the PR for Citygate Outlets's Chinese New Year campaign. As Hong Kong’s leading outlet mall, Citygate Outlets is home to the largest number of designer labels in Hong Kong. It features over 90 international brand names offering 30% - 70% year-round discounts under one roof, as well as a spacious in-mall environment with natural skylights for a relaxing ambience, and well-organised shops with fitting rooms.

This year, Citygate Outlets is collaborating with the famous floral artist Mr. Kirk Cheng to create unique and seasonal floral masterpiece all designed with peonies – coined as the "King of Flowers" in Chinese culture – as the theme flower this year. With peonies in full bloom signifying prosperous beginnings for the coming year, shoppers can embrace abundant good fortune while showing off their new fashion statements after taking advantage of delightful privileges and rewards.

Citygate Outlet's Chinese New Year greeting

Van Cleef & Arpels Appoints Sinclair Communications
15 Jan 2017

French High Jewelry brand Van Cleef & Arpels has appointed Sinclair Communications as agency partner to unveil L'Arche de Noé racontée par Van Cleef & Arpels, which will make its Asian debut in Hong Kong from 10-26 March.

For more than a century the animal kingdom has captivated the imagination of Van Cleef & Arpels, resulting in countless High Jewelry creations that celebrate its diverse beauty. Inspired by the legendary tale of Noah’s Ark, L'Arche de Noé racontée par Van Cleef & Arpels is the next chapter in this longstanding tradition.

The Installation, first presented in Paris last September, showcases the Maison's latest High Jewelry collection against a stunning backdrop designed by highly-acclaimed American theater and visual artist, Robert Wilson. Known for his signature use of light, his investigations into the structure of a simple movement, and the classical rigor of his scenic and furniture design, Wilson's work has earned the praise of audiences and critics worldwide.

Arche de Noe giraffes

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