News

Apr
Sinclair Communications awarded for Singapore Tourism Board's Your Singapore Summer
21 Apr 2017

Sinclair Communications was named winner of the Travel & Tourism category at the Asia-Pacific Excellent Awards 2016 in Hong Kong, given for Singapore Tourism Board's Your Singapore Summer. 

The Asia-Pacific Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field, and are hosted by Communication Director, a magazine for global decision makers in corporate communications, PR and public affairs.

The Your Singapore Summer campaign had earlier won silver at Marketing magazine’s PR Awards 2016, and was shortlisted in the Best Use of Film Craft at the Mumbrella Asia Awards 2017.



Mar
On Sharks and Humanity: Top international contemporary artists challenge the shark fin industry this summer
31 Mar 2017

Sinclair Communications has been appointed by Hong Kong Maritime Museum to lead an integrated PR campaign for their upcoming exhibition On Sharks and Humanity. Co-curated by Parkview Arts Action, sponsored by Hong Kong Parkview and presented in partnership with international non-profit WildAid, the three-month show will be the fifth edition of a travelling exhibition which has been met with wide acclaim in Monaco, Moscow, Beijing and Singapore.

The exhibition will feature works by a roster of internationally renowned artists from China, Singapore and Taiwan, including Zheng Lu, Wang Guofeng, Li Jiwei, Hou Zhongying, and Fan Xiaoyan, and will be joined by new works for the Hong Kong installment by local names such as Siu-Kee Ho and Peggy Chan. The multi-disciplinary show will inform and confront audiences while raising public awareness of shark conservation in Hong Kong and the Greater Pearl River Delta.

As declining numbers of sharks pose a fundamental threat to the health of the world’s oceans, On Sharks and Humanity aims to challenge the lucrative shark fin industry of which Hong Kong accounts for much of the global trade. This poignant, landmark exhibition runs from 28 June to 30 September.



Mar
Prophet appoints Sinclair Communications for integrated PR in the Mainland China and regional Asia market
15 Mar 2017

Sinclair Communications has been appointed as agency partner for strategic consultancy firm Prophet on a retainer basis.

With a widely known North American and European presence, Prophet has retained Sinclair Communications services to help build brand awareness in the Asian markets.

Prophet is focusing on three primary areas: creating relevant brands and customer experiences; driving accelerated growth strategies; and leveraging digital as a transformative force.

Managing Director of Sinclair Communications, Kiri Sinclair said, "We are delighted to be working with a company that we admire so. We believe that Prophet is the perfect combination of creative branding and management consultancy to shake things up in Asia."

 



Mar
Pirata Group and Sinclair Communications further strengthen partnership with launch of two new restaurant concepts
07 Mar 2017

Pirata Group and Sinclair Communications have further strengthened their partnership with launch of two new restaurant concepts.

New to Lyndhurst Terrace, TokyoLima is a late-night dining room and bar the brings the bold flavours of Nikkei cuisine to Hong Kong in a buzzy, izakaya-style setting. Helmed by Peruvian chef Arturo Melendez, the restaurant also features daring cocktails by mixologist Isabella Vannoni and one of the city’s most extensive sake libraries.

TokyoLima.JPG

In Wan Chai’s tranquil St Francis Yard, Pici is plating up fresh, hand-pulled pasta, made on-site daily. The no-fuss, down-to-earth pasta bar represents a slice of authentic Italy in one of the city’s best-kept neighbourhood secrets, and keeps in line with the Pirata Group ethos of generous portions, value for money and no service charge.

With both restaurant concepts already the talk of the town, Sinclair Communications’ integrated PR strategies will ensure that they remain at the forefront of Asia’s dynamic dining scene.

Pici.JPG



Mar
Swire Properties releases details of Talks Programme at Art Basel in Hong Kong
07 Mar 2017

Swire Properties have just announced details of a world-class series of panel discussions to take place in the Swire Properties Lounge at Art Basel in Hong Kong. Featuring a number of today’s most distinguished opinion leaders in art and design, the Swire Properties Talks Programme aims to create meaningful, thought-provoking conversation about some of the biggest talking points in the art world right now

Running throughout the duration of Art Basel in Hong Kong, the six multi-disciplinary discussions will cover a range of issues, including art and technology, arts funding and art and the city. The international roster of speakers boasts prominent art world names such as Hans Ulrich Obrist and Yana Peel (Serpentine Galleries) (pictured below), Tim Marlow (Royal Academy of Arts), teamLab and Philip Tinari (UCCA), among others.

Registration for the Swire Properties Talk Programme is now open. For more information on each talk, and to secure your place, visit arts.swireproperties.com/en/index.html.

For media requests please contact Eleanor Porter, Sinclair Communications at eleanor@sinclairasia.com.



Mar
Hong Kong furniture brand Elmood appoints Sinclair Communications
06 Mar 2017

Sinclair Communications will provide integrated PR services for Elmood, Hong Kong's traditionally modern furniture brand.

The brainchild of designer William Chiang, Elmood will offer hand-crafted, solid wood furniture, all FSC (Forest Stewardship Council)-approved, and combine methods of carpentry handed down through generations with the latest in-house developed techniques.

The brand’s philosophy is based on the belief that furniture should be designed as both elegant and functional - a reflection of the dynamic city of Hong Kong, where history and culture charmingly collide.



Mar
Robert Parker Wine Advocate appoints Sinclair Communications to launch the 2017 MICHELIN guide Hong Kong Macau Dining Series
03 Mar 2017

Sinclair Communications has been appointed by Robert Parker Wine Advocate to lead an integrated PR campaign for their collaborative programme of dining events with the prestigious MICHELIN guide. The MICHELIN guide Hong Kong Macau Dining Series will allow the cities’ discerning foodies the opportunity to savour menus by MICHELIN-recognised culinary luminaries and world-class sommeliers.

The 2017 programme kicked off at the end of February with Chef Jie Ming Jian of two-starred Shanghai restaurant Canton 8. Upcoming highlights include local hero Umberto Bombana, whose refined Italian fare has seen his 8 ½ Otto e mezzo bestowed with three coveted stars in the Hong Kong guide each year since 2011, and Yoshinori Ishii who will be flying out from London’s Umu to plate up an exclusive menu of his acclaimed Japanese dishes.

Shisen Hanten.JPG



Feb
Sinclair Communications honoured at the Mumbrella Asia Awards 2017
24 Feb 2017

Sinclair Communications was last night honoured at the Mumbrella Asia Awards 2017, taking home the award for Social Media Influencer of the Year.

The award, one of a slew of brand new categories included as part of this year’s ceremony, was won for our influencer-led digital campaign for the South Australian Tourism Commission featuring Hong Kong celebrity Cheuk Wan Chi "G" and her grandmother. The campaign comprised of a series of online videos released in early May on the star's Facebook page and YouTube, documenting her adventures and sharing third-party endorsements with prospective Hong Kong travellers.

The integrated campaign, which identified opportunity in cross-generational travel experiences, received in excess of 500,000 video views across YouTube and Facebook, and over 15,000 engagements on social media, and generated a PR value of HKD10 million over the five months it ran. This isn't the first award the campaign has won for Sinclair Communications either, having also taken out the silver category for Best Influencer Strategy at the PR Awards 2016, and the Excellence in Travel & Hospitality Marketing at the Marketing Excellence Awards 2016.

At last night's awards ceremony - which was the largest in the event's history - Sinclair Communications was also shortlisted in the Creative Effectiveness category for work with Art Central 2016, Best Use of Film Craft for the Your Singapore summer campaign for the Singapore Tourism Board, and was the only Asia-based firm nominated for APAC Public Relations Agency of the Year.

To read more about the multiple award-winning campaign, read our case study.

Kiri Sinclair with Mumbrella Asia Awards 2017 award



Feb
Swire Properties appoints Sinclair Communications to launch a world-class arts programme
21 Feb 2017

Swire Properties has appointed Sinclair Communications to provide integrated PR for its art programming in March 2017.

As a committed champion of the arts, Swire Properties has been a partner of Art Basel in Hong Kong since its inaugural edition in 2013. Sinclair Communications will be delivering integrated PR for:

  • The Swire Properties Lounge at Art Basel in Hong Kong 2017 designed by British architect Hugh Dutton

  • The Swire Properties Talks Programme which returns this year in an expanded format with six conversations featuring high profile speakers such as Tim Marlow (RA), Hans Ulrich Obrist and Yana Peel (Serpentine Galleries), Philip Tinari (UCCA), teamLab, Peter Boris (Pace Gallery) and Hugh Dutton (HDA), among others

  • A large public art work by an internationally recognised multimedia artist to be installed at Pacific Place, driven by internet search terms

  • Zaha Hadid: There Should Be No End To Experimentation, an exhibition of early paintings and drawings conceived by the late architect herself, which will serve as ArtisTree’s finale exhibition at Taikoo Place before it relocates to its new home, and which is brought to Hong Kong in partnership with London’s Serpentine Galleries



Feb
Pret A Manger appoints Sinclair Communications to manage its 'Not Just for Veggies' project
15 Feb 2017

Sinclair Communications has been appointed to provide integrated PR services for Pret A Manger’s ‘Not Just For Veggies’ launch in Causeway Bay.

The existing Lee Gardens store will now offer a range of healthy products varying from breakfast pots to sweet treats, with an impressive 50% of the menu being suitable for vegans.

Sinclair Communications will work with Pret to showcase the brand’s dedication to healthy living by offering fresh, nutrient-filled options appealing to vegans, veggies and meat-eaters alike.



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