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Last year, Sinclair Communications was crowned Best PR-led Integrated Campaign at the Hong Kong PR Awards. Followed by Silver and Bronze awards for Best F&B campaign, our awards collection is growing at a rapid pace! That was on the back of the Silver award for Excellence in Public Relations at the 2014 Marketing Excellence Awards just the week before. The whole team is beaming with joy from our hard work being recognised.

But awards are far more than just a pat on the back to a high-achieving team. They show that an organisation is an industry leader and at the forefront of their game. They also carry a lot of weight with potential clients, lifting the credibility of an organisation and the likelihood of being hired.

Awards should be considered within PR strategy of every organisation. Whatever the industry there is usually a relevant award to aim for – a tourism award, a Michelin Star, architecture award or the recognition of a business leader - awards add to the credibility and reputation of an individual or an organisation.

Savvy business leaders will put the proper time and resources into award submissions. And if they don’t have the expertise in-house to prepare competitive entries, they should look to their marketing or PR agency to help with the task. As communications experts, we know how to get the judges attention, articulating strategies and results and can even help build engaging video submissions.

Awards should be a priority for every company, giving well deserved recognition to the team and building the credibility and reputation of the business.